Bono + wife Ali + LV

>> Friday, September 24, 2010

Despite some criticisms, I love this collaboration between Bono and wife, Ali Hewson 's ethical clothing label, Edun, and Louis Vuitton. It is suppose to bring 'international exposure' to Edun's mission to eradicate poverty through sustainable enterprise in Africa.

Photographed by the remarkable Annie Leibovitz, the campaign continues LV's popular travel themed ads into Africa with the tag line, "Every journey begins in Africa" which is also etched onto the special edition Keepall style embossed in monogram canvas, and with a special charm hanging off of it. Proceeds from sales of the bag will go to TechnoServe and the Cotton Initiative.

I love a good cause, especially when a luxury brand is involved. But I often wonder, does the fact that the profits made on the bag go to charity, drive sales further or hinder it? There's a question to ponder...

I've realised I really love blog titles with equations lately! Funny thing is, I hate maths!


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